Asus, Gigabyte and other graphics card manufacturers plan to raise prices again in September for the Chinese mainland market, with increases of up to RMB 500. Asus' RTX 5070 series sees a price hike of RMB 150-300, while Gigabyte's RTX 5060TI 16G gets a RMB 200 bump. AMD's RX 9000 series also sees adjustments. The price hikes are driven by memory shortages and capacity shift toward AI GPUs. Nvidia has cut consumer GPU shipments by 15-20% in Q3, prolonging supply tightness.

Nvidia’s GeForce RTX 50-series graphics cards have posted another round of retail price increases in the U.S., driven by sharply higher costs for key components, according to the source report. The biggest moves were concentrated in midrange Blackwell models, raising the cost of upgrades for PC DIY builders and creators. Retail tracking data cited in the report showed the GeForce RTX 5060 at a median retail price of $469.99, well above its $299.99 suggested retail price. The RTX 5060 Ti 8GB reached a median of $529.99 after an increase of about 13% to 15%, while the RTX 5060 Ti 16GB rose from $579.99 to $799.99, a gain of more than 39%. The GeForce RTX 5070 was listed in an $850 to $900 range after a 29% jump from the prior reading. Higher-tier models including the RTX 5070 Ti and RTX 5080 saw little change in this survey, while the entry-level RTX 5050 held near $300. AMD’s RDNA 4 lineup recorded smaller price changes, though supply conditions shifted across several products, including fewer available Radeon RX 9070 16GB variants and limited stock for the RX 9060 XT 8GB.